Ｔｈｅ Ｍａｎ Ｗｈｏ Ｍａｄｅ Ｉｔ Ｐｏｓｓｉｂｌｅ：Ｃａｎｏｎ ａｎｄ ＴＡＫＥＳＨＩ ＭＩＴ

出版文化社（中央区）
加藤勝美　

• 価格: 2,970円（本体2,700円＋税）
• 発行年月: 2024年03月
• 判型: Ａ５
• ISBN: 9784883387175

内容情報

[日販商品データベースより]

"What made Canon the world’s number 1?
In the 1950s, Canon’s cameras were rejected in the US, where ""made in Japan"" cameras would not sell. After that, despite some difficult moments - such as the spectacular failure of a new product, the 1965 recession and withdrawal from Ginza, competition in the calculator market, and a period without a dividend - they never gave up on the ideal of becoming a world-class company, and eventually rose to the top of the world. Relive the journey of Takeshi Mitarai and Canon through human drama! Based on interviews in Europe, North America and Southeast Asia."